Job Information
Audacy Manager, Podcast Marketing in New York, New York
Overview
As a member of the Podcast Marketing team, the Marketing Manager will work to grow podcast audiences by supporting launches, existing titles and related marketing initiatives. The Podcast Marketing Manager will work in close collaboration with the Podcast Marketing Directors to develop go-to-market promotional plans, support in-house media planning, collaborate in buying activation, assist in communication with third-party podcast platforms, and prepare performance reporting.
This is a hybrid opportunity with a strong preference for candidates based in New York City.
Responsibilities
What You'll Do:
Campaign Development & Management:
Work closely with the Directors, Podcast Marketing to build go-to-market plans for both new and existing podcasts with an emphasis on audience development
Help identify listener acquisition, recirculation and engagement opportunities within both the Audacy ecosystem and on external platforms
Manage internal promo process, including vetting and creative trafficking
Assist in the coordination of podcast promotion with third-party podcast platforms (Apple Podcasts, Spotify, etc.)
Work cross-functionally with Audacy teams to implement strategic, multi-platform marketing campaigns around podcast launches and other major initiatives
As relevant, support holistic paid media efforts, including planning, activation/optimization and reporting
Copy, Promo and Creative Support:
Assist in production of creative briefs that clearly identify the target audience and describe the content
Coordinate with internal creative teams to develop visual identity and generate supporting assets such as audio, video, and visual creative - customized to channel - to drive action
Collaborate with the internal and external programming teams to build copy, series descriptions, etc. and keyword strategies that optimize discovery
Communication and Collaboration:
Able to managing multiple brands and vendors simultaneously
Maintain clear communication systems across internal and external stakeholders
Performance Analysis & Tracking:
Utilize data analytics to measure and optimize marketing effectiveness
Maintain consistent reporting on delivered promotional value per partner
Prepare regular performance updates on promotional efforts
Remain abreast of industry trends, and consider how Audacy can meaningfully evolve marketing efforts to meet new opportunities in the market
Qualifications
Required:
3-5 years experience in title marketing, preferably in podcasts
Passion for podcasts and entertainment content
Strong critical thinking skills and an ability to make informed decisions based on data and business goals
Collaborative, communicative and informative
Ability to work effectively in a fast-moving environment with shifting priorities
Preferred:
Experience in a media planning role, with knowledge of entertainment content and audio buying
Demonstrated understanding of digital media planning, buying, activation and analytics
Additional Information
Pay Transparency:
The anticipated starting salary range for New York based individuals expressing interest in this position is $65,000-85,000 annually.
Salary to be determined by the education, experience, knowledge, skills, abilities and location of the applicant, as well as internal and external equity.
Audacy offers full time employees with a comprehensive benefits package to include: health care coordinator, medical, dental, vision, telemedicine, flexible spending accounts, health savings account, disability, life insurance, critical illness, hospital indemnity, accident insurance, paid time off (sick, vacation, personal, parental, volunteer), 401(k) retirement plan, discounted employee stock purchase, student loan payment assistance program, legal assistance, life assistance program, identity theft protection, discounted home and auto insurance, and pet insurance.
About Us
Audacy, Inc. (NYSE: AUD; OTC: AUDA) is a leading multi-platform audio content and entertainment company with the country’s best collection of local music, news and sports brands, a premium podcast creator, major event producer, and digital innovator. Audacy engages 200 million consumers each month, bringing people together around content that matters to them. Learn more at www.audacyinc.com , Facebook (Audacy Corp), X (@AudacyCorp), LinkedIn (@Audacy-Inc), Instagram (@lifeataudacy) and Threads (@AudacyCorp)._
EEO
Audacy is an Equal Opportunity and Affirmative Action Employer. Audacy affords equal employment opportunity to qualified individuals regardless of their race, color, religion or religious creed, sex/ gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, ancestry, age (over 40), physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or other classification protected by applicable federal, state, or local law, and to comply with all applicable laws and regulations. Consistent with our commitment to equal employment opportunity, we provide reasonable accommodations to qualified individuals with disabilities who need assistance in applying electronically for a position with Audacy, unless doing so would impose an undue hardship. To request a reasonable accommodation for this purpose, please call 1-610-660-5614. Please note that this phone number is to be used solely to request an accommodation with respect to the online application process. Calls for any other reason will not be returned. Reasonable accommodation requests are considered on a case-by-case basis.
Job Locations USA-NY-New York
ID 2024-6641
Category Podcast
Type Regular