Job Information
Audacy Director, Growth Marketing in New York, New York
Overview
The Director, Growth Marketing - reporting to the Senior Director, Growth & Retention - will beresponsible for strategizing, executing, and optimizing growth and paid engagement effortsfor the Audacy app, Audacy.com and key Audacy consumer initiatives, driving customeracquisition, increasing platform listening and achieving KPIs. The ideal candidate possessesexperience successfully managing performance media buys for a direct to-consumerbusiness in app environments, social media, search, and display, as well as architecting andexecuting organic growth initiatives.
Responsibilities
What You'll Do:
Performance Marketing & Paid Media:
Oversee end-to-end execution of paid media campaigns across various channels
Serve as primary liaison to external agencies leading national and local buying efforts for the streaming app and locally-driven performance campaigns
Utilize data-driven insights to optimize budgets, targeting and creative elements, with a focus on return on ad spend (ROAS) and lifetime value (LTV)
Brief creative teams on needs and best practices for performance campaigns
Traffic assets and copy to internal teams and external agencies executing buys
Conduct A/B testing on creatives, targeting and messaging to optimize performance
Monitor spending patterns, identify efficiencies and reallocate budgets as necessary
Evaluate impact and opportunities of expanding media spend to new channels
Audience Development and Content Marketing Strategy:
Execute both national and hyper-local initiatives that grow audiences in key markets
Develop a close understanding of key Music, Sports and News stations, programming and talent - and their respective brand voice, unique value proposition and competitive position in the local market
Identify high-value target audiences and segments that will maximize impact
Collaborate with cross-functional teams to align growth plans with overall marketing campaigns, ensuring creative and messaging coincide with broader brand strategy
Insights, Analytics & Reporting:
Actively participate in developing analytics strategy, in partnership with the ProductAnalytics and Strategic Insights teams, to understand incremental impact of media spend and other growth initiatives
Provide regular reporting to stakeholders, highlighting key metrics and areas forimprovement
Qualifications
Required:
10+ years of growth marketing and media strategy experience across digital and programmatic channels
Track record of designing strategic, creative and innovative media campaigns that deliver business impact
Experience executing campaigns across Apple Search Ads, Google App Campaigns, Meta, Google SEM and digital display
Understanding of the US media landscape, data privacy laws and data strategy
Experience with media measurement and reporting methodologies, including geo-holdouts, brand lift, attention and engagement metrics
Experience developing media campaigns using user value as a measure of success
Deep understanding of audience segmentation and data strategy
Strong collaboration and communication skills (written & verbal), with the ability to clearly deliver information to a variety of audiences
Bias towards action, never hesitating to dive right in and address something hands-on with a solutions-oriented approach
Preferred:
Experience working in media & entertainment or audio industries
Success influencing and driving results in a decentralized environment/organization
Google Ads certified
Experience building campaigns that include offline buys
Additional Information
Pay Transparency:
The anticipated starting salary range for New York based individuals expressing interest in this position is $110,000-130,000 annually.
Salary to be determined by the education, experience, knowledge, skills, abilities and location of the applicant, as well as internal and external equity.
Audacy offers full time employees with a comprehensive benefits package to include: health care coordinator, medical, dental, vision, telemedicine, flexible spending accounts, health savings account, disability, life insurance, critical illness, hospital indemnity, accident insurance, paid time off (sick, vacation, personal, parental, volunteer), 401(k) retirement plan, discounted employee stock purchase, student loan payment assistance program, legal assistance, life assistance program, identity theft protection, discounted home and auto insurance, and pet insurance.
About Us
Audacy, Inc. (NYSE: AUD; OTC: AUDA) is a leading multi-platform audio content and entertainment company with the country’s best collection of local music, news and sports brands, a premium podcast creator, major event producer, and digital innovator. Audacy engages 200 million consumers each month, bringing people together around content that matters to them. Learn more at www.audacyinc.com , Facebook (Audacy Corp), X (@AudacyCorp), LinkedIn (@Audacy-Inc), Instagram (@lifeataudacy) and Threads (@AudacyCorp)._
EEO
Audacy is an Equal Opportunity and Affirmative Action Employer. Audacy affords equal employment opportunity to qualified individuals regardless of their race, color, religion or religious creed, sex/ gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, ancestry, age (over 40), physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or other classification protected by applicable federal, state, or local law, and to comply with all applicable laws and regulations. Consistent with our commitment to equal employment opportunity, we provide reasonable accommodations to qualified individuals with disabilities who need assistance in applying electronically for a position with Audacy, unless doing so would impose an undue hardship. To request a reasonable accommodation for this purpose, please call 1-610-660-5614. Please note that this phone number is to be used solely to request an accommodation with respect to the online application process. Calls for any other reason will not be returned. Reasonable accommodation requests are considered on a case-by-case basis.
Job Locations USA-NY-New York
ID 2024-6644
Category Marketing
Type Regular